Your fitness goals are our ambitions
Tadd "El-Jefe" Rubin
Originally from Florida, I was born 1976. I’ve always enjoyed sports of any sort. Sports like BMX, skateboarding, surfing and CrossFit have helped me become the athlete I am today. I started working for Myrtle Beach Fire Department in 2003 and became involved in The Scott Firefighter Combat Challenge. My good friend and business partner Dwayne Harris and I traveled all over the U.S. qualifying for World Championships from 2004 to 2013. Early stages of competing lead me to find ways to train and push myself to levels that were in demand for a greater respiratory function combined with strength, endurance and calmness in mental anguish. I discovered CrossFit in 2009 with Dwayne and haven’t looked back. CrossFit has enabled me to compete with some of the top athletes in the world by combining training methods with various sports to overcome obstacles that in the past seemed to difficult.
I have always challenged myself, in everything I do. If it’s not difficult, it’s not worth it. I enjoy the struggle, the commitment, and the reward. I enjoy doing what others say can’t be done. Every little obstacle that is overcome makes me feel closer to being alive. I want to motivate and inspire people to believe they are capable of more from themselves. I do it for my family, my friends, my job and myself. Embrace the struggle and never stop.
Dwayne "D$" Harris
I’ve always played some sort of sport throughout my life. It was just always something I was interested in. After high school entering college I got involved with intramural sports to feed my appetite for competition. I ran a few miles a week for cardio and did the old standard Globo Gym “curls for the girls” routine. In 2007 I became a Firefighter for the City of Myrtle Beach and discovered the Firefighter Combat Challenge, hailed as “The toughest 2 minutes in sports!” While training and looking for a competitive advantage I was approached by my partner and good friend Tadd Rubin. He says, “Dude you gotta watch this video of this thing called CrossFit”.
I continued doing CrossFit on my own before going to an actual class and haven’t looked back. Watching the sport of CrossFit, “The Sport of Fitness” grow so much and seeing how much it is changing people’s lives from people without any athletic background to professional athletes inspired me to get my CrossFit Level 1 Certification and my CrossFit Strongman Certification. I want to share my love of fitness with anyone who will listen and show them how it benefits us for a better quality of life. I look forward to staying active in CrossFit and continually learning and progressing. Do Work!!
I have always been an active person. In high school I participated and competed in cheerleading, tumbling, track, powderpuff football and weightlifting as well. After high
You can find me coaching and
I have been involved in CrossFit for approximately 8 years now. I was am
Why I enjoy CrossFit is I love seeing the change in the people that I coach. I love seeing the smiles and the excitement when they find out they’re able to do something they never thought they could. I love the challenge of meeting someone and being able to help convince them that they are able to do Crossfit and they are able to make the changes in their life to make them feel better about themselves inside and out.
I’m originally from the mountains of North Carolina. I literally grew up on the ski slopes of Sugar Mountain where my dad was the ski school director and my mom was a ski instructor. I moved to Myrtle Beach in 1987 at 12 years old where I continued my active childhood. I picked up surfing, skating, hunting, fishing and basically spending as much of my free time outdoors as I could.
After high school, I moved to Portland, Oregon to attend culinary school. After graduating, I moved to Oahu, Hawaii and worked in some of Hawaii’s best restaurants. Hawaii, having a year-round tropical climate, allowed me to continue my outdoor lifestyle, enjoying surfing, diving, kite surfing, mountain biking, hiking, fishing, etc. After 10 years there my wife and I started our family and we moved back to Myrtle Beach.
Growing up, I had always heard that when you hit 40, your body starts heading downhill. Sure enough, at 39 my metabolism slowed down and I started to gain weight. I thought there had to be a way to fight this “downhill” slide. I had a few friends that had started doing CrossFit and they all said that it had changed their lives. So in 2013, I started CrossFit and within a year I could comfortably say that at 40 I was in the best shape of my life! Since then, I’ve got my L-1 training certification and have found that I truly enjoy coaching and helping people achieve their fitness goals, whether they need help with their form, nutritional goals, or just some motivation and encouragement when they need it.
Not too long before I started CrossFit, I remarked to my husband that soon we would need new pots and pans because ours had become too heavy for me to lift comfortably. I was 47. My shoulder hurt from lugging a heavy purse, and it was getting harder and harder for me to carry my young daughter around. I had been fairly active when I was younger—running, bicycling, body building, hiking—but over the years I had let family responsibilities, inertia and poor lifestyle decisions get the better of me. I remember thinking that my physical decline was simply nature running its inevitable course.
Five years later, CrossFit has become a way of life for me. It’s as much a part of my daily routine as eating or sleeping. I’ve accomplished things physically that I never thought I could do, and in many ways I’m stronger than I’ve ever been. Not only do I still own the same pots and pans, but now friends often come to me when they need help lifting something.
Becoming physically stronger is only part of it. As a result of my involvement with CrossFit, my diet improved, my attitude and mental clarity improved, and my quality of life improved. Imagine that. Today I look forward to my CrossFit workouts as one of the highlights of my day. I like to think of it as recess for grown-ups; I get to play hard every day with a wide variety of people whom I have come to know and love.
My favorite people to coach are newcomers. I love having the opportunity to share my enthusiasm with them and show them the basics of proper movement. I get to encourage and reassure them when the workout seems impossible and they feel clumsy and weak. I always make it a point to tell them that I started out exactly where they are, and if they just keep showing up, amazing things will start to happen.
Heather Caplan Brass
Heather was introduced to CrossFit in 2011 when she went to a “Bring a Friend” class in Richmond, Virginia. While she was active in many sports CrossFit gave her the ability to combine many of her passions, especially running and lifting. After moving to Myrtle Beach in 2012 she received her Level 1 and joined the coaching staff of CFMB. She received her Level 2 during the summer of 2017. She CrossFitted through her twin pregnancy and has used CrossFit to help rehab her knee post- surgery. She feels that CrossFit is an amazing program that can be modified for any level of fitness or ability.
Born in Raleigh in 1989. I was always athletic during my school years but not necessarily in good physical condition. After my son was born I realized it was time to make my health a priority. So I started running and doing small home works outs. While this did make a difference, the lack of organization and accountability lead to a dead end. It wasn’t until 2015 that I was introduced to Crossfit. I’ve been a member of Crossfit Myrtle beach since April 16 2015. It made such an impact in mine and my families life that in 2017 I decided to go for my L-1 certification. Now I get to enjoy what Crossfit it for me as well as help others on their own personal journey. Being able to live the life we have on this earth to the fullest for the entirety of my years, thats what Crossfit has given me.
Growing up, I never considered myself athletic. I was the kid who took inch-sized jogging steps when the middle school PE teacher told us to run for five minutes. I thought running a mile in high school was impossible, and the only physical test I ever passed was the sit and reach. I dabbled in
In 2009, a friend and I decided to try the Couch-to-5K running program because another friend told us about her success, and it turned out I could do more than I thought! Through reading some running blogs, I discovered CrossFit and decided I wanted to try it. I had always been interested in gymnastics and thought the variety of exercises looked fun.
Since starting CrossFit in 2011, I’ve become addicted to exercise and the feelings it provides — the high from doing things I didn’t think I could do, the stress relief that comes from focusing on what’s in front of me instead of the rest of my life, and the empowerment I feel from all of it. The physical changes and accomplishments are great, but I am even more thankful for the mental ones.
Too often I hear people say “I couldn’t do that” when I mention CrossFit to them, but I love that CrossFit is for everyone; everyone can do it, and it will benefit everyone. Coaching is just a way for me to help others experience benefits of CrossFit like I have. I love that I have the privilege of paying it forward.